Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Founded in 1966, it was the first magazine in Yugoslavia dedicated to rock music, and the first rock music magazine in a socialist country.
Džuboks magazine was founded in 1966 by publisher Duga from Belgrade. The idea came from journalists gathered around film magazine Filmski svet (Film World), published by Duga, who realised that rock fans are growing in numbers, but that there is no magazine to cover rock music issues. As there were no rock music specialists among journalists, the decision was to invite Nikola Karaklajić, a national chess champion and a member of the national chess team and radio personality, who did much to promote rock music in Yugoslavia, to become the first editor-in-chiefs, which Karaklajić accepted. Although not being the first Yugoslav music magazine, Džuboks became the first Yugoslav magazine dedicated to rock music, and the first rock magazine in a socialist state. In an interview for the documentary series Rockovnik Karaklajić stated:
The first issue came out on 3 May 1966. There was a huge discussion among editors whether the Beatles or the Rolling Stones should appear on the cover of the first issue, and the opinion that it should be the Rolling Stones prevailed. Višnja Marjanović, who succeeded Karaklajić on the place of editor-in-chiefs, in an interview for Rockovnik stated about the first issue:
However, the negative reactions did not come from the League of Communists of Yugoslavia, but from conservative cultural circles, and, according to Karaklajić, there was no political interference into the editorial policy. The only political interference occurred after the first issue of the magazine was published, when a representative of the League of Communists asked for a meeting with the editors to, in Karaklajić’s words, ”see what was going on and to advise us to be cautious, so as not to be regarded as someone’s agency”.
During three years of the magazine’s existence, posters of foreign and domestic stars and flexi discs featuring current international rock hits were often published with the magazine. The discs were published in cooperation with the record label Jugoton, which, at the time, had a licence contract with EMI.
After the 39th issue, released in July 1970, Duga stopped publishing the magazine.
In 1968, Duga started publishing Mini Džuboks, which, beside music, dealt with entertainment and fashion. The first editor-in-chiefs was Sava Popović, and was succeeded by Višnja Marjanović. The first issue of Mini Džuboks was released on May 9, 1968. After the 33rd issue, released on February 20, 1969, Mini Džuboks was put out.
In 1974, the publisher Dečje novine from Gornji Milanovac renewed Džuboks under the name Ladin Džuboks (Lada’s Džuboks), as it was initially released as a supplement of the girl magazine Lada, but soon appeared as an independent publication under the name Džuboks. The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović and Branko Vukojević. The first issue was released on July 1, 1974, and the last, 171st, on July 22
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, 1983. In 1984, Džuboks was, under the editorship of Ljuba Trifunović, renewed once again, but was finally put out in 1985.
In 2004, the online magazine Popboks was founded, containing a digitalized archive of Džuboks issues released between 1974 and 1985.
Some of the journalists and contributors to Džuboks include:
Džuboks archive at Popboks.com